Download e-book for iPad: A Seat at the Table by Marc Miller

By Marc Miller

ISBN-10: 1608320847

ISBN-13: 9781608320844

To shut extra revenues, cease promoting Bestselling writer Marc Miller supplies a brand new, severe instrument for connecting with determination makers to make extra and larger revenues.

He deals a revenues method designed that can assist you earn a "seat on the table"-the position reserved for these decide upon those that set the path and the finances of an company.

Miller explains how you can hook up with selection makers from the first actual aspect of contact-psychologically, strategically, and financially-enabling you to create call for to your services, shield your middle company, and shut extra revenues.

He deals all the instruments you must cease being a salesman and turn into a businessperson who sells:
• A basic, analytical matrix for illuminating consumer suggestions
• A first-call technique that might have each touch delivering up the knowledge you have to make the sale
• An adaptable template for producing thoughts which are completely aligned with patron strategic wishes With those instruments, you'll be final extra and larger deals-and assisting your consumers be triumphant, too.

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Example text

And finally, factories. And these factories in turn built boats and steam engines, and then automobiles, but also stoves, iceboxes, carts, and machines. Thousands of machines—sewing machines, typewriters, calculators, weaving machines, soldering irons, hole-punchers—machines to do everything faster, better, and for less than by hand. IN THE BEGINNING WERE THE ROCK BRAND AND THE MACHINE BRAND In this context, there’s nothing surprising about the fact that the symbolism and imagery surrounding brands started by borrowing from architecture and industry, together or separately: this is what I described10 by sketching a lineage that went from the rock brand to the edifice brand and then to the motor or machine brand.

Why? Because the “person” is just that: any old individual, and thus banal, or else (at least in French) an absence. 21 Narcissus, as we know, by dint of admiring his image reflected in the river, fell in and drowned. The myth’s “lesson” is fairly clear: when the hyperindividualist looks to the horizon, all he sees is himself, and this tête-à-tête with oneself inevitably proves fatal. 22 But there may also be solutions that come “from within” in a certain sense. We are persuaded— although it’s a rather recent conviction—that we are structured internally by something like a framework, a sort of psychological skeleton that makes us into a unique and autonomous human being, and that we call identity.

A. Aaker, one of the most well-known marketing professors and consultants on the subject. ” The notion of brand identity is nowhere to be found. ■ In the second, Building Strong Brands,19 the same principle is at work: on the back cover, a summary in three parts of unequal importance. The second, in the middle, is by far the one that takes up the most space. ” The two books were published five years apart. ” Where did it come from? It’s a mystery. How did the author come to develop this concept?

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A Seat at the Table by Marc Miller


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