By by Deirdre Collings and Rafal Rohozinski.
Lately, adversaries, armed with new media services and an information-led warfighting method, have confirmed themselves able to not easy the main strong militaries on the planet. Twitter, YouTube, fb and blogs have arguably turn into as very important to the strategic consequence of army operations as bullets, troops and air strength. In attractiveness of the recent media problem, the U.S. military battle College hosted a workshop in January 2008, entitled "Bullets and Blogs: New Media and the Warfighter" at which case stories drawn from the 2006 Israel-Hezbollah battle in Lebanon sparked debate. This clash marked an incredible milestone for battle within the details age, because the non-state actor, Hezbollah, proved in a position to thwarting Israel's fundamental warfare goals and forcing a battlefield stalemate. whereas Hezbollah stood little probability of triumphing militarily opposed to the Israeli security Forces, its strategic victory used to be accomplished when it comes to an information-led warfighting procedure that leveraged new media to steer the political will of key international audiences, together with the Israeli public. The 2006 struggle previewed features of hybrid clash that U.S. forces could come across within the future. Read more...
Executive precis --
pt. 1. From details regulate to engagement: profitable within the new media battlespace --
pt. 2. Leveraging and countering new media: six standards (SAMMMS) --
pt. three. Countering the hot media: distinct concerns --
pt. four. Operations safety (OPSEC) within the age of radical transparency --
pt. five. Seizing the recent media offensive: precedence matters --
Appendix: New media and data results in the course of the 2006 Israeli-Hezobllah struggle in Lebanon. Case examine 1. Operations safeguard (OPSEC) and new media --
Case examine 2. Levraging new media results --
Case learn three. Countering new media.
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Additional info for Bullets and blogs : new media and the warfighter : an analytical synthesis and workshop report
47 For further discussion, see Collings and Rohozinski (2006). 4 Media: If you aren’t in their space, you’re no place “To insert yourself into the conversation you have to engage the medium that people are tuned in to. ” Blogs allow a one-onone human interaction. And it is these human connections that count the most. — Workshop participant Participants concurred that, although the workshop was on new media, in reality engagement had to be full spectrum. The appropriate platforms are those that your audiences tune in to and trust.
We need to be careful to NOT blame the news media for this. The public has a voracious appetite for the sensational, the graphic and the shocking. Knowing this, we, as a military, owe it to the public to actively seek out and engage the media with our stories in order to provide them with a fuller perspective of the situation. When Soldiers do this, the media is very open and receptive. The public…also has a very strong desire to hear their personal stories. That is why we must encourage our Soldiers to interact with the media, to get onto blogs and to send their YouTube videos to their friends and family.
Someone had photographed the bodies in these new poses and they had been uploaded to the web, along with a press release explaining that American Soldiers had entered a mosque and killed men peacefully at prayer. All this had taken approximately 45 minutes… “Both the American and Arab media picked up the story almost immediately. The result was an investigation that took roughly a month, during which the unit was, to put it bluntly, benched. Thus, a unit that could never have been bested in actual combat by JAM forces was essentially neutralized for a month by those same forces using a cell phone camera.
Bullets and blogs : new media and the warfighter : an analytical synthesis and workshop report by by Deirdre Collings and Rafal Rohozinski.