Download e-book for iPad: Cases in Marketing Financial Services by Christine Ennew, Trevor Watkins, Mike Wright

By Christine Ennew, Trevor Watkins, Mike Wright

ISBN-10: 0750606614

ISBN-13: 9780750606615

Written to counterpoint "Marketing monetary providers" via a similar authors, this casebook offers particular functional purposes for the rules, innovations and strategies built in that textual content. Ten longer instances and ten brief instances conceal purposes in construction societies, banks, insurance firms, unit/investment trusts, property company and company monetary prone provisions

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T h e new structure divided the company into three main areas of interest: Ireland, Britain and the United States of America. While this may not seem too radical, the significant point is that the three regions were now seen as of equal consequence to the bank. This was a departure from the traditional view of Ireland as the mainstay of the bank's operations and source of business. T h e growth of Allied Irish Banks over its first twenty-five years can be illustrated as follows: Assets Employees Bank branches 1966 1991 IR£270m 2,600 430 IR£16,000m 14,000 650 In the Republic of Ireland, the b a n k could justifiably claim to be the ' n u m b e r o n e ' bank, with a 'bank' market share of some 40 to 45 per cent, its closest rival being the Bank of Ireland.

7 5 % 1993 limits Min. 8 0 % 1991 limits Allied Building Society 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 37 Money transmission services Foreign exchange services Making or receiving of payments as agents Management, as agents, or mortgage investments Management, as agents, of land Arranging for the provision of services relating to the acquisition of disposal of investments, whether on behalf of the investor or the person providing the service Establishment and management of personal equity plans Arranging for the provision of credit, whether on behalf of the borrower or the person providing credit, and providing services in connection with current loan agreements to the party providing credit Establishment and management of unit trust schemes for the provision of pensions Establishment and as regards the contributions and benefits, administration, of pension schemes Arranging for the provision of insurance of any description, whether on behalf of the person effecting or the person providing the insurance Giving advice as to insurance of any description Estate agency services Surveys and valuation of land Conveyancing services Following the review of Schedule 8 societies are also permitted to: a) take an equity stake in both life (100 per cent) and general and composite (15 per cent) insurance companies; b) undertake fund management including management of unit trusts generally (rather than just for the pensions as at present); c) take an equity stake in stockbrokers (but not be involved in market making); d) Offer a wider range of banking and housing-related services than hitherto these include leasing, hire purchase, removals and storage, and land development.

Secondary information was collected through a review of Allied Irish Banks' strategy papers, desk research into the banking and financial sector and a detailed audit of how Allied Irish Banks communicates itself visually through its publications and brochures, its advertising and the physical design and layout of its offices, in particular its b r a n c h bank offices. Corporate identity review findings T h e review identified the following issues: Character and personality T h e privileged position enjoyed by banks h a d changed.

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Cases in Marketing Financial Services by Christine Ennew, Trevor Watkins, Mike Wright


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