By Sue Adkins
Reason similar Marketing's time has come. shoppers are challenging better responsibility and accountability from companies. In an atmosphere the place rate and caliber are more and more equivalent; the place recognition and status for whatever past the useful merits of a services or products is all, manufacturers are continuously competing for client loyalty and purchaser cognizance. 'Cause comparable advertising and marketing' is one in every of the most enjoyable parts in advertising and marketing this day which merits either enterprise and society.'Cause similar Marketing': * positions reason similar advertising within the context of promoting, company so. Read more...
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Extra resources for Cause Related Marketing. Who Cares Wins
22. 2 Logan, D. (1998) ‘Corporate Citizenship in a Global Age’, lecture at the RSA, 25 March. Cause Related Marketing in the context of corporate social responsibility 25 3 Handy, C. (1997) Will your company become a democracy? The World in 1997 4 Logan, D. (1998) Mapping global corporate citizenship, Community Affairs Briefing, Issue 39, April. 5 RSA Inquiry (1995) Tomorrow’s Company, The Role of Business in a Changing World. 6 Bradley, B. (1995) New Jersey Senator in a speech to the National Press Club (reported in Shore, B.
6 Bradley, B. (1995) New Jersey Senator in a speech to the National Press Club (reported in Shore, B. Revolution of the Heart, Riverhead Books, New York, p. 12). 7 Educating tomorrow’s global business leaders (1995) report by The Prince of Wales Business Leaders Forum and AIESEC. C. I. (1977) Built to Last: Successful Habits of Visionary Companies, HarperBusiness. 9 Lutz, R. , President and Chief Operating Officer, Chrysler Corporation, Re-engineering the Corporation for the ‘90s, The 1994 Christopher Hinton Lecture, Royal Academy of Engineering, p 12.
8 For many of these visionary companies, corporate social responsibility is a core value. This is further supported by the Tomorrow’s Company report which argued that tomorrow’s successful companies would be those that concentrated on the intangibles of business rather than those that were purely technically innovative and price competitive. If there’s one overriding lesson from our experience, I think it’s that there are indeed great rewards for organizations that pay as much attention to the engineering going on in the so-called ‘soft’ side of their business as the ‘hard’ side.
Cause Related Marketing. Who Cares Wins by Sue Adkins